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Law Firm Marketing For Attorneys


Invest a few minutes of your time and hear the attorney marketing success stories of our clients.

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Victor Medina
"I know that my future is well positioned."
Kimberly Lee
"We have definitely seen a financial increase."
Miles Zatkowsky
"It surprised me that everything he represented came true."


Mark Merenda, President, founded Smart Marketing in 1994, after leaving a post in corporate America as president of a $17 million-a-year software company.

Since that time he has built Smart Marketing into one of the country’s premier marketing firms for attorneys.


Our Team

Mark Merenda

Mark Merenda, President, founded Smart Marketing in 1994, after leaving a post in corporate America as president of a $17 million-a-year software company. Since that time he has built Smart Marketing into one of the country’s premier marketing firms for attorneys. BA, Bennington College Bennington, VT

Lesley Blaine
Vice President & COO

Lesley has been working in the marketing field for over 20 years and joined SmartMarketing in December 2001. Her areas of speciality include direct mail, list research, copywriting and marketing plan development. With prior positions in small to medium-sized, privately-owned companies, she understands the entrepreneurial spirit and what it takes to “make it happen.” BBA, University of Wisconsin Madison, WI

Tina Holmes
Director of Client Relations

Tina worked as a Marketing Specialist for a large computer software company for over seven years where she was cultured in the world of graphic design and printing. She graduated Summa Cum Laude in 2000 from Baker College, Flint Michigan with a BA in Business Administration. BA, Baker College Flint, Michigan.

Don Meier

Don began his career as an advertising copywriter in 1988. He has worked on a wide range of accounts at some of the largest and most respected agencies in Michigan, Illinois and Wisconsin. Prior to joining Smart Marketing in 2006, he was a freelance writer specializing in business-to-business communications. BA, University of Michigan Ann Arbor, MI.

David Wakeland
Chief Financial Officer

David Wakeland, Chief Financial Officer at SmartMarketing since 1998, is a graduate of the College of Charleston (South Carolina), with a B.S. in Business Administration.

Sarah Marshall
Events Manager

Sarah Marshall, SmartMarketing Events Manager since Sept. 2001, holds a degree from Auburn University. She learned her craft working for RDV Sportsplex in Orlando, Florida — home of the Orlando Magic. She has planned over 500 events. BS, Auburn University Auburn, AL.

Vanessa Smith
Media Buyer

Vanessa Smith, SmartMarketing Media Buyer since March 2006, was born and grew up in England and graduated from Madeley Court School. She came to the U.S. in 1995 and became a U.S. Citizen in 2005. Madeley School Shropshire, England.

Julia Da Rocha
Graphic Designer

Julia Da Rocha, SmartMarketing Graphic Designer since April 2005, graduated from Santa Fe Community College with a degree in Graphic Design. She has extensive experience in both print and web design. AS, Santa Fe Community College Gainesville, Florida.

Dave Meehan

Dave Meehan, Web Developer at SmartMarketing since November 2006, has been working in Information Technology for over seventeen years. His areas of specialty include website development, search engine optimization(SEO) and database design.

Steve Riley

A gifted teacher and Atticus Certified Practice Advisor, Steve serves with Mark Merenda as co-leader of the SmartMarketing coaching program, which meets quarterly at locations around the country. Steve maintains his own private coaching practice, which you can learn more about at: www.greatlawpractices.com.


1. SEO & Websites

Smart Marketing gives its clients a dynamic Internet presence, and the strategies that establish credibility and generate new clients through ethical search engine optimization(SEO).

2. Coaching

You’ve probably heard it before. Tiger Woods has a coach. Meryl Streep has a coach. Luciano Pavarotti had a coach. What? You think you’re better than them? Attorney marketing is a skill that will benefit from detailed instruction and group support.

3. Branding & Image

An investment in image can be frustrating, because there is no measurable return on investment. In the world of attorney marketing, No one ever says to you, “I hired you because you have a nice business card, and nice stationery.”

4. Seminars

When people buy professional services, they buy the person who provides the services. That’s why seminars remain one of the best techniques for law firm marketing.

5. Referral Sources

The best business in the world is referred business. It comes in the door pre-sold, it comes in with “third-party credibility”. That’s why building a professional referral network is a cornerstone of law firm marketing.

6. Advertising

At Smart Marketing, we’re not big fans of the kind of advertising that says “Call us and we’ll do business.”


Of course, there is more to say. Much more. But if you want to boil it all down to its essence, that’s why our company exists. That's what we do.

If you’re like most, you have some immediate questions. Like “How do you do that?” and “How much does it cost?” (always a popular question) and “How can I be sure it will work?” (you can’t, but this might make you feel better.)

Here’s how we think you should proceed. You should start by reading a very short article entitled “Ten Reasons Lawyers Don’t Do Marketing.” Then you might want to see some examples of our work, or watch one of Mark Merenda’s videos on law firm marketing. After that, you should read the stories of some of our clients. And then you might want to contact us.

However, we know our audience, and most of them don’t have the time or patience for the steps above — at least not as a first step. If you fall into that group, then click the big red button on this page and we’ll cut to the chase.

One slightly cautionary note: the key to law firm marketing is implementation. If you read the books and articles that are available for free on this site; if you watch the videos, and read the blog posts, you’ll have a good idea of all the things you need to do to succeed at attorney marketing.

Now you need to do them.


Our Work

View our portfolio of recent work.


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(239) 403-7755

6240 Shirley St. Naples, FL 34109

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